Since moving to the US, I've come to realize how serious people take their football. And not just any football, the college level seems to have avid fans that support the team through the good and the bad.
I go to Monday Night Football at the local pub. Not to watch the game, but to visit and have a few with friends, watch them all try to win the football toss and cheer when someone wins a prize.
This customer has a DH who is obviously a Bronco's fan and is he ever going to be surprised when he gets this gift.